Contec.
Building a stronger brand for a global healthcare company.
Healthcare
Brand strategyBrand identityCampaign
Valiant Vantage.
The brand expertise behind long-term growth.
More than a retainer
Valiant Vantage was born from a simple belief.
We spend months helping organisations define stronger positions, uncover competitive advantage and create brands with the potential to transform performance. Naturally, we want to see that work succeed in the real world.
- We want to see sales teams embrace it.
- We want to see distributors use it consistently.
- We want to see marketing teams build on it.
- We want to see the brand continue to evolve as markets, customers and opportunities change.
If we’re honest, after working so closely with leadership teams through a brand transformation, we’ve discovered we don’t particularly want to say goodbye. We love being team players. We thrive when supporting fellow marketers, sharing insight, helping internal design teams, contributing ideas, solving problems and ensuring strong brands stay strong.
But this isn’t available exclusively to companies we’ve repositioned and rebranded. Some of our clients have come to us purely for ongoing roll out and marketing support. To drive campaigns, to ensure consistent communications are shared across their key channels and to maintain continual awareness with customers and prospects. We can make existing businesses have a stronger presence in their markets.
Vantage includes
Every organisation is different, but Vantage can include:
Strategic oversight
- Brand and positioning guidance
- Market and competitor reviews
- Brand architecture advice
- Messaging development
- Campaign planning
- Leadership and stakeholder support
Sales enablement
- Sales presentations
- Pitch and proposal support
- Customer-facing tools
- Value proposition refinement
- Thought leadership development
- Sales and marketing alignment
Creative support
- Design and artwork
- Campaign creative
- Social content
- Motion graphics and animation
- Presentation design
- Digital assets
- Exhibition and event support
Campaigns, content and communications
- Campaign creation
- Website content
- Articles and insights
- Case studies
- Email marketing
- Social media content
- Internal communications
Brand implementation
- Guidelines support
- Asset creation
- Partner and distributor toolkits
- International rollout support
- Brand governance
- Team training and onboarding
Brand expertise behind long-term growth.
Brand expertise behind long-term growth.
Brand expertise behind long-term growth.
Built around a plan
Unlike traditional retainers, Vantage doesn’t start with a monthly allowance and a hope that it gets used. It starts with a plan.
Together, we identify priorities, opportunities and objectives. We agree what success looks like. We define where support will create the greatest impact. Then we measure progress against those goals.
Every quarter we conduct a formal business review, examining:
- What’s working and what isn’t
- What’s been achieved
- What’s changed and where new opportunities exist
- What we recommend next
The result is a programme that remains focused on outcomes rather than activity.
Fair, transparent and efficient
One of the biggest frustrations we hear from clients is paying for time they never use. That’s why Vantage operates differently. We don’t apply minimum hourly charges. We don’t round up small requests. We track and charge in 15-minute increments.
It sounds simple, but the impact is significant. On average, our framework saves clients more than 21% per year compared with traditional agency retainer models. You only pay for the expertise and support you actually use. Nothing more.
Helping teams become stronger
One of the things that makes Vantage different is that we don’t believe in creating dependency. If your goal is to build more capability in-house, we’ll help you do it.
- We’ll share processes.
- We’ll develop systems.
- We’ll document methods.
- We’ll train your teams.
- We’ll transfer knowledge.
Because sometimes success means becoming your long-term strategic partner. And sometimes success means helping your team become more self-sufficient. We’re comfortable with both.
Why clients choose Vantage
Because markets evolve. Customers change. Competitors adapt. New opportunities emerge. And brands need to keep moving.
Valiant Vantage provides organisations with ongoing access to strategic thinkers, designers, writers, marketers and brand specialists who understand your business, the proposition and the ambitions behind it.
No lengthy briefing process. No starting from scratch. Just experienced people helping your brand continue to grow stronger.
Because the most successful brands aren’t the ones that launch well. They’re the ones that continue to evolve, improve and create value long after launch day.
That’s what Vantage exists to support.
“Partnering with Valiant has transformed the way we connect with our audiences. Through targeted product launches and a strategic approach to content, campaigns and digital engagement, they’re more than a marketing partner; they’re a trusted extension of our team.”