Contec.
Building a stronger brand for a global healthcare company
HealthcareBrand strategyBrand identityCampaign
"Valiant has enabled us to successfully launch our new brand internally and externally. Now we've got a much more consistent look for our branding, globally."
Global Marketing Director
Contamination control, clarified.
Contec is a global leader in contamination control, trusted by cleanroom professionals, hospital procurement teams and pharmaceutical manufacturers alike. Where precision is essential, Contec provides assurance.
Our partnership spans years of work, from product marketing through to strategic brand development. As Contec evolved, our brief did too. What began with campaign support became a deeper conversation around clarity, consistency and credibility at brand level.
The company’s original logo had served it well, but pre‑dated digital use. At the same time, the business had diversified. Specialist divisions needed to be clearly distinguishable across marketing channels, but still feel part of a united whole.
That’s where we came in.
The challenge
Three needs shaped the brief:
- A digital‑first evolution of the logo
Contec’s logo had heritage value — but wasn’t designed for digital. It lacked the legibility and adaptability required for mobile, web, and global use. The challenge was to retain brand recognition, while improving clarity and usability. - Clear division‑level brand architecture
From cleanrooms to healthcare, surface prep to pharma — each of Contec’s divisions needed a distinct presence. But not in isolation. The brand had to work as a joined‑up system: immediately recognisable, consistently applied, locally relevant. - Tools for consistent global execution
Across regions, marketing teams needed to move faster. To act independently without sacrificing consistency. This meant flexible templates, clear guidance, and a framework built to last — not just a rebrand, but a working system.
Why it matters
In contamination control, precision isn’t optional. The same goes for brand clarity.
Buyers need to trust what they’re looking at — and know they’re in the right place. That means recognisable, coherent materials across every touchpoint. It means clarity of structure and purpose.
And it means treating brand not as decoration, but as infrastructure.
Key results
- Repositioned a 30 year old brand following strategic competitor review
- Created a new identity while retaining brand recognition
- Developed a scalable product architecture and visual system
- Introduced brand storytelling to express values and market differentiation
- Built tools to support distributors and educate end users
- Launched animations and infographics to communicate CSR and vision
- Delivered consistent, campaign-ready materials across markets
- Retained as strategic and creative partner for ongoing brand growth
We delivered...
Brand strategy
- Brand architecture
- Competitor analysis
- Brand strategy
- Employee brand strategy
- Campaign strategy
Brand identity
- Brand development
- Brand guidelines
- Logo design
- Print design
- Packaging design
- Digital asset design
- Campaign design
- Presentation design
- Event + stand design
- Environmental design (signage, interiors, exhibitions)
- Iconography + illustration systems
Websites
- Email marketing
- Campaign landing pages
- Asset Portal
Campaigns
- Ongoing retainer
- Campaign management
- Copywriting
- Industry reports
- Impact reports
- Brochures
- Presentations
- Adverts
- Marketing communications
- Sales enablement materials
Brand insights and ideas
How the Valiant brand strategy process builds differentiation and growth for global businesses
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