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News + insights

From fresh trends to proven strategies, we share insights that ignite brand potential and drive innovation.

Insight

Defensible positioning: why differentiation isn’t enough

Read more Insight Tina Keeble, Strategy Director   4 min read
Insight

Find the Gap™ – the proven way to build a position you can own

Read more Insight Tina Keeble, Strategy Director   4 min read
Insight

What is positioning — and why we’re being asked this question more than ever

Read more Insight Tina Keeble, Strategy Director   5 min read
Insight

The three pillars driving B2B rebrands today

Read more Insight Tina Keeble, Brand Strategy Director   3 min read
Insight

LLM search visibility for brands in 2026

Read more Insight Tina Keeble, Strategy Director   4 min read
Insight

How well does your brand really connect with your customers?

Read more Insight Jess Tofi, Brand Strategy Director   3 min read
Insight

The outsider advantage – why brand strategy works in the boardroom

Read more Insight Tina Keeble, Strategy Director   2 min read
Insight
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How the Valiant brand strategy process builds differentiation and growth for global businesses

Read more Insight Jess Tofi, Strategy Director   3 min read
Insight

How to run a brand audit that drives growth and differentiation

Read more Insight Tina Keeble, Brand Strategy Director   3 min read
Insight
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Valiant Velocity™ – an AI assisted insight sprint for accelerated brand strategy

Read more Insight Tina Keeble, Brand Strategy Director   2 min read

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