We help ambitious organisations define their positioning, sharpen their proposition and shape brand architecture. Our brand strategy work is guided by Valiant Value Realisation™ a proven methodology that connects insight to measurable outcomes, helping brands achieve clarity, consistency, creativity and commercial impact.
Discovery workshops dive deep into your business, aligning teams and uncovering insights that shape effective brand strategy.
Insights + research
Strong brand strategy needs insight. We use data and research to validate decisions, build clarity and guide measurable outcomes.
Vision, mission + values
We help organisations define vision, mission and values that inspire employees, strengthen culture and drive brand performance.
Repositioning
Repositioning defines your place in the market. We create strategies that sharpen your edge, fuel growth and build long-term brand strength.
Brand architecture
Strategic brand architecture aligns sub-brands and services, creating clarity and consistency while supporting long-term growth.
Naming
From new ventures to product launches, we craft names that are distinctive, memorable and aligned to your brand strategy.
Brand identity
We create bold, considered brand identities that help organisations stand out and connect with audiences. Building on strategy, we translate vision into distinctive, consistent visual identity systems designed to drive recognition, trust and long-term brand value.
We define digital strategies that align technology with business goals, creating roadmaps to improve efficiency, scalability and growth.
Brand application
We define digital strategies that align technology with business goals, creating roadmaps to improve efficiency, scalability and growth.
Guidelines + toolkits
With remote workforces, it’s vital to equip teams with the right tools and guidance to apply your brand confidently and consistently.
Employer brand
With remote workforces, it’s vital to equip teams with the right tools and guidance to apply your brand confidently and consistently.
Motion design + video
With remote workforces, it’s vital to equip teams with the right tools and guidance to apply your brand confidently and consistently.
Photography
With remote workforces, it’s vital to equip teams with the right tools and guidance to apply your brand confidently and consistently.
Websites
We design and build websites that put users first, creating customer-focused digital experiences across web, ecommerce and marketing platforms. Our technical expertise ensures every site is robust, scalable and optimised for performance.
We define digital strategies that align technology with business goals, setting roadmaps that drive efficiency, scalability and measurable growth.
UX and UI design
User-centred UX and UI design improves accessibility, boosts engagement and delivers a consistent brand experience.
Web development
We build fast, scalable and secure websites that strengthen your proposition, build trust and deliver quantifiable performance.
Portal systems
We create portal systems that modernise legacy intranets, streamline workflows and improve partner, distributor and employee performance.
Digital campaigns
We create marketing campaigns that connect with audiences across channels, raise awareness, generate leads and drive growth.
SEO and PPC
We partner with experts in ethical search, SEO and PPC to boost visibility, attract quality traffic and improve conversion performance.
Campaigns
We deliver integrated marketing campaigns that combine strategy, creativity and communications to connect with audiences and achieve commercial goals. Every campaign is insight-led, measurable and designed to build long-term brand value.
We protect your brand with ongoing guardianship. Consistency and integrity strengthen recognition and guide development.
Brand guardianship
We protect your brand with ongoing guardianship. Consistency and integrity strengthen recognition and guide development.
Ongoing marketing
Growth comes from consistent, well-executed marketing. With insights-led strategy, we keep your brand visible, relevant and front of mind.
Thought leadership content
Decision makers engage with trusted expertise. We create content that builds authority, sparks conversation and strengthens position.
Reports + publications
From ESG reports to whitepapers, we design publications that communicate clearly, build credibility and enhance brand perception.
Product launch
New products and services need fast impact. We deliver launch campaigns that cut through, excite audiences and create momentum.
Our Brand Strategy Methodology
The Valiant Value RealisationTM methodology blends data, insight and creativity to align brand strategy with business goals and deliver measurable impact.
Our Valiant Value Realisation™ methodology ensures branding delivers more than creativity – it drives measurable business results. By blending data, insight and creativity, we align brand strategy with commercial objectives to build stronger brands that perform.
On average, this process has delivered a +9.1% uplift over forecast revenues for our clients, alongside increased employee engagement and growth opportunities.
That’s how we turn brand transformation into lasting impact.
Science.
Science
The “Science” aspect of Valiant Value Realisation™ forms the analytical backbone of our approach. Rigorous market research and data analysis uncover actionable insights, while competitor reviews, stakeholder interviews, employee surveys and digital audits ensure every strategic decision is grounded in evidence. This structured process creates branding strategies that are analytically sound, commercially focused and built for long-term success.
What we do:
Conduct market research to define opportunities
Analyse data to uncover insights
Review competitors to identify positioning gaps
Interview stakeholders to align perspectives
Survey employees to capture culture and challenges
Audit digital performance to strengthen strategy
Emotion.
Emotion
The “Emotion” component of Valiant Value Realisation™ captures the human side of branding – the stories, values and connections that data alone can’t reveal. Through focus groups and workshops, we uncover authentic perspectives that shape brand narratives. By defining vision and values, applying semiotic analysis and building engagement programmes, we help brands create lasting emotional connections that drive loyalty.
What we do:
Run focus groups to capture real sentiment
Define vision and values to shape purpose
Apply semiotic analysis to decode cultural meaning
Engage customers to build brand advocacy
Engage employees to strengthen internal alignment
Empower values ambassadors to embed culture
Value realisation methodology
Value realisation methodology
Value realisation methodology
How we build stronger brands
Strengthen and future-proof your brand. We help ambitious businesses unlock clarity, connect with audiences and deliver measurable impact.
Increase brand value prior to investment, merger or acquisition.
FAQs
Curious about how we work as a branding agency? From brand strategy and identity to websites and campaigns, here are some of the questions we’re asked most.
Brand strategy sets the direction for your business, defining purpose, positioning, values and messaging. Brand identity brings this to life through logos, typography, colour, imagery and tone of voice. At Valiant, we make sure strategy and identity work together to create clarity, consistency and long-term value.
Do you work with B2B and B2C clients
Most of our projects are in B2B branding, helping organisations in technology, healthcare, manufacturing and renewables. We also work with consumer brands where there’s a complex story to tell. Whether B2B or B2C, we combine strategy, design and campaigns to connect with audiences and deliver measurable impact.
How do you measure brand success
A successful brand is more than a logo. We look at how branding drives awareness, engagement and commercial growth. Using our Valiant Value Realisation™ methodology, we measure outcomes such as uplift in lead generation, revenue performance and employee engagement. This proves the value of branding as a driver of business performance.
What size businesses do you work with
We work with ambitious businesses of all sizes. From scaling start-ups and mid-sized B2B organisations to global corporates, our clients value an agile partner who can align brand strategy with creativity. Over the past 15 years we have delivered more than 100 brand transformations across the UK, Europe and globally.
How long does a branding project take
Timelines vary with the scope of the project. A brand audit or positioning project may take a few weeks, while a full rebrand with strategy, identity, guidelines, websites and campaigns can take several months. We design the process around your objectives, ensuring projects run efficiently without compromising creativity or impact.
