Creating a name and brand to launch products for a global hair influencer.

Brand strategyBrand identityDigital and technical

"Thank you for all your help, advice and service throughout the start, process and launch of Stellari. The entire team have done a superb job of creating my brand and I am so very grateful to have worked with you."

Stella Cini. Owner

The success story

We had an amazing opportunity to work with global hair influencer Stella Cini. She approached Valiant to help her launch her own branded products.

With a huge global audience across many social media channels, Stella wanted to look at revenue channels that didn’t rely only on social exposure. With her vast knowledge and experience in hair, she wanted to bring to market a range of beautifully designed and packaged hair brushes. They would deliver on style but also lead the way on functionality and ergonomic handling. But first of all we had to find the right name.

How did we name and develop the Stellari brand?

What a privilege to work with hair superstar and sassy business woman, Stella Cini. We loved getting to know her and understand her plans and vision for the future. Having developed a huge global following across social media channels, Stella influences her audiences choices in hair products, styling and accessories. Now was her time to bring to life her product vision for the future. First things first, we needed a name.

The naming process

We used our proven naming process to explore a few clear avenues. Inspired by Stella’s Maltese roots and her own name we discovered that the word stellar (as in star or star performance) is stellari, in Maltese. So we had a name with a brilliantly appropriate meaning which felt a perfect extension of her personal brand. Introducing Stellari by Stella Cini.

Trademarking your name

Before moving onto the branding in full we started the trademark process. A critical part of naming is getting legal advice on the availability of a name to use across the territories you want to sell in to. Your agency should always do as many desktop searches as possible before it goes to a law firm to finalise. This takes 3 months in the UK and longer elsewhere, so should always be built into the process and timelines.

Key results

  • Create a relevant and ownable name for Stella’s hair product brand
  • Design a stylish brand identity to work globally for her audiences
  • Build brand architecture to leverage the Stella Cini name
  • Collaborate on the development of the product range colours, styling and details
  • Design and develop packaging to provide luxury product experience for the customer
  • Create a gorgeous box opening customer experience
  • Design and develop a Shopify ecommerce platform
  • Develop tone of voice for product marketing
Learn more about the project

We delivered...


  • Market research
  • Competitor analysis
  • Workshops
  • Brand audit
  • Brand strategy
  • Brand positioning
  • Brand architecture
  • Product strategy
  • Product architecture
  • Naming
  • Digital strategy
  • Key messaging
  • Brand values


  • Brand identity
  • Visual identity
  • Logo design
  • Website UX/UI design
  • Packaging design
  • Product design
  • Prototypes
  • Print design


  • Brand guidelines
  • Brand application
  • Launch campaign
  • Launch materials
  • Website development
  • Marketing communications
  • Content creation
  • Copywriting
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