Penn Croft Vineyards.

Penn Croft is a beautiful 12-acre vineyard nestled on the gentle slopes of the North Downs in Hampshire. With a deep passion for English wine and conservation, they embody the essence of a truly sustainable winery.

Brand identityDigital and technicalCampaigns and communications

"Valiant has created a premium brand for Penn Croft which has given our award-winning wines a sophisticated, stand-out on the shelf that has helped us secure important contracts."

Founder. Penn Croft Vineyards

Passion and craftsmanship

How do you capture the passion, the purity and craftsmanship of Penn Croft wine, in a brand?

That was the question we set out to answer when the talented and passionate team at Penn Croft approached us to help them launch their premium English wines. Applying our tried and tested immersive discovery process, we started off in the best place possible – a tour of the vineyard and winery followed by sampling their wines. They initially launched a beautiful Bacchus and a perfect Pinot Blanc.

Situated on the Surrey Hampshire border, we were able to spend time with their team understanding their deep knowledge of conservation, their small batch, low interventional approach and their ambitions.

The team has since launched, and sold, a number of successful wines and are being shortlisted and winning awards regularly. You can buy their amazing wines from their website.

Key results

  • Create a premium brand identity to match the care and attention applied to each wine made.
  • Design a label and colour palette to work across different wine varieties.
  • Create labelling architecture to balance continuity and differentiation for future exclusive sparkling wines.
  • Design marketing materials for tours and events to establish the brand.
  • Design and build a simple to use ecommerce website using the Shopify platform.
  • Enable audiences to purchase wine and tickets for vineyard tours.
  • Drive traffic to the site across emarketing and social media channels.
Learn more about the project

We delivered...


  • Market research
  • Competitor analysis
  • Workshops
  • Brand strategy
  • Brand positioning
  • Brand architecture
  • Product architecture
  • Key messaging
  • Tone of voice


  • Brand identity
  • Visual identity
  • Website UX/UI design
  • Packaging design
  • Prototypes
  • Print design


  • Brand guidelines
  • Brand application
  • Launch materials
  • Website development
  • Marketing communications
  • Illustration
  • Photography
  • Content creation
  • Copywriting
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