Maritime Walk.
MDL set out a visionary property development in a prime marina position. They appointed Valiant to support the investment process, planning and marketing.
Brand strategyBrand identityDigital and technicalCampaigns and communications
"Valiant are consummate professionals - they know their business inside and out - and have a superb client manner. I would not hesitate to recommend Valiant to any aspiring or established business looking for a refreshed vision of themselves."
Maritime Walk
Bringing a vision to life
The MDL Group owns, operates and develops high-end destination marinas. Maritime Walk is their plan for an exciting development within Ocean village.
Engaging multiple audiences
Their vision is to build tall to prevent urban sprawl and protect green spaces. They are planning the first “build to rent” apartments in Southampton with exclusive roof terraces and concierge services. MDL Group appointed Valiant to create an online presence to clearly communicate their planning vision to multiple audiences, including local residents, investors, their family office, and potential buyers.
The Maritime Walk project has proved to be a success for MDL developments and enabled them to easily manage planning updates and communications. It’s strongly positioned the business as a credible and considerate development proposition. A simple questionnaire technology solution implemented through public consultation provided planners with insight and digital data to give a real overview of the development. This saved time in administration.
What makes us happy is client satisfaction and results. Kristi Roger from Maritime Walk said “Valiant has a comprehensive understanding of all aspects of web design, from legal to technical to creative to functional – and possess a mix of skills which are not easy to find under one roof. I enjoyed being taken through the logic behind web design and being shown the mechanics of how to engage with customers through a technical system. Valiant are absolute pros at this – and being able to translate ideas from client brief to design to tech is not something I have seen many companies able to do as well as them.”
Key results
- Brand positioning provided credibility
- Visual branding brough the vision to life visually
- The website has been built to enable MDL to add additional developments in the future
- Online questionnaire technology enabled a seamless way to capture data at the public consultation
- Public consultation documentation is easy to find and download on the website
We delivered...
Strategy
- Competitor analysis
- Workshops
- Brand positioning
- Key messaging
- Tone of voice
Design
- Brand identity
- Visual identity
- Logo design
- Website UX/UI design
- Print design
Deliver
- Brand guidelines
- Brand application
- Launch materials
- Website development
- Marketing communications
- Photography
- Video production
- Copywriting
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