Friday Solved.

Elevating an ambitious sales consultancy with new positioning and an exciting rebrand.

Brand strategyBrand identityDigital and technicalCampaigns and communications

"I've worked with many brand agencies over the years, but I've never had this quality of work or the commercial acumen as part of it."

Ryan Hall. Founder

Strategically supporting a scaling sales consultancy

Friday Solved is a fast growing and ambitious sales consultancy. They build “sales engines” within organisations to create scalable, predictable and sustainable business growth.

They appointed Valiant to deliver brand positioning to differentiate them from their competitors, drive market share and help accelerate growth. We loved working with their team to deeply understand their proposition, commercial goals and reveal the opportunities for us to add value to the branding process. We used our Valiant Value Realisation™ framework to deliver their brand strategy including positioning, new brand identity, branded marketing assets and a revised IA, UX and UI for their new website which will follow.

Our partnership with the team at Friday Solved has, in their words, delivered a “clear, measurable increase in brand awareness and engagement”. They have been able to close larger clients as the new positioning and presentation has made them look a much more professional provider in the market. As a result, their client base has significantly scaled.

Key results

  • Defining a clear brand positioning strategy which aligns with their commercial strategy.
  • New brand design which elevates and differentiates their proposition.
  • Articulating their tone of voice and personality for consistent communications.
  • Creating a comprehensive collateral pack for aligned assets across multiple channels.
  • Brand guidelines and toolkit to ensure their whole team can take ownership of their brand consistently and protect their investment.
  • Engaging and educating employees to encourage and support adoption and better understand how to present themselves to the market.
  • Digital design for a new website including information architecture, user experience and interface.
Learn more about the project
Custom illustration

We delivered...


  • Market research
  • Competitor analysis
  • Workshops
  • Brand strategy
  • Brand positioning
  • Brand architecture
  • Digital strategy
  • Key messaging
  • Brand values
  • Tone of voice


  • Brand identity
  • Visual identity
  • Logo design
  • Website UX/UI design
  • Print design
  • Motion graphics


  • Brand guidelines
  • Brand application
  • Launch campaign
  • Launch materials
  • Website development
  • Sales proposals
  • Marketing communications
  • Illustration
  • Video production
  • Animation
  • Copywriting
  • Marketing plan
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