Fine Group.

Fine Group is a leading technical textile manufacturing company. Founded in 1948, they pride themselves on a team culture rooted in collaboration, competitiveness, and above all, unwavering commitment.

Brand strategyBrand identityDigital and technical

"Valiant are clearly experienced professionals drawing from a wide spectrum of skills sets within their team. An easy and no nonsense approach made the delivery of this project seamless."

Trevor Payne. Managing Director, Fine Group

Aligning after acquisition

Fine Group was recently acquired by ambitious investors who wanted to capture the brilliance of the business and take it to the next level. They wanted to transform their proposition by leveraging their experience, highlighting their positive reputation and reinventing it for the future.

Exactly the opportunity the Valiant team loves. It was time to learn the finer details and get stuck into our brand strategy process.

Following a comprehensive competitor, customer and market analysis Valiant held a full strategy workshop with all key stakeholders.

Within this they mapped out commercial objectives, competitor analysis, differentiators customer profiling and pain points as well as the values and vision of the business. This deep dive workshop gave Valiant the information they needed to be able to create the strategy deliverables. This was an articulation of their positioning, values, brand narrative, key messaging and tone of voice.

Key results

  • Create a strong brand proposition post acquisition.
  • Define a strong value proposition.
  • Articulate their vision and values.
  • Reposition the business through the new brand strategy.
  • Transform their brand identity.
  • Craft their brand narrative and developed  a messaging framework for each audience type.
  • Define their brand personality and tone of voice.
Learn more about the project

We delivered...


  • Market research
  • Competitor analysis
  • Workshops
  • Brand audit
  • Brand strategy
  • Brand positioning
  • Digital strategy
  • Key messaging


  • Brand identity
  • Visual identity
  • Logo design
  • Website UX/UI design
  • Print design


  • Brand guidelines
  • Brand application
  • Launch materials
  • Website development
  • Sales proposals
  • Employee engagement initiatives
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