Digital Barriers.

Digital Barriers is an innovative video security proposition for organisations. They needed to reposition their proposition to target new markets and channel partners, as well as driving growth in Europe and the USA.

Brand strategyBrand identityDigital and technicalCampaigns and communications

"Valiant’s commitment to learning and understanding our business is impressive. The branding and communications they’ve delivered have increased engagements with clients and world renowned businesses for global partnerships."

Farah Plange. Marketing Director

Creating a stronger brand proposition

We worked with the team to create a stronger brand proposition for the company to market their technology platforms. As the company evolved, they built more platforms and introduced new products. As often happens in innovative businesses – the lack of clear hierarchy became confusing.

We worked with their team to define a rationalised and simpler brand architecture structure. This is now far easier for their target markets to understand and designed to support future innovation. Alongside this, we worked with the internal team to articulate the company’s positioning to resonate with each specific audience – ensuring we captured the transformational benefits as well as inviting trust and reassurance.

Supporting the future vision

A new brand identity was created to support the future vision and reflect the values of the business. This was rolled out across all sales and marketing materials. The company then attracted investment from 3i and moved at pace to grow in the US and UK. The Valiant team supported them across all marketing channels including the launch of a new powerful WordPress website.

Key results

Defined a brand architecture for the company and its technology products
Repositioned the business to reflect the change in target audience
Created a brand strategy, identity and tone of voice to successfully launch existing technology and new products
Developed a design framework to support and enable growth in the USA and European markets

Developed a full suite of marketing materials, guides and proposals to support ambitious growth targets
Articulated and defined points of differentiation for sales engagement and translated complexity into clear messaging
Accelerated engagements with all audiences including direct customers, leading integrators and global long term partnerships

Learn more about the project