Boxtec provide bespoke market-leading customer engagement solutions, including kiosks and point-of-service products, delivering for clients from retail stores and restaurant chains to operating theatres and factory floors.

Brand strategyBrand identityDigital and technical

"It's a true partnership. Valiant goes the extra mile. They have changed the positioning of our business from being a hardware and service provider to solutions experts in new markets. It's exactly why we've worked with them for over 10 years."

Sales + Marketing Director.

Repositioning global tech experts

Boxtec is a global innovative tech solution provider. They wanted to reposition their business to attract new verticals and to achieve their new commercial targets.

In an ever increasing, price-driven market, Boxtec needed a way to communicate the expertise, benefits and added value they bring to their customers. They appointed Valiant to undertake a strategic review and implement the recommendations.Working in partnership with their team we were able to bring the business to life with a rebrand, new dynamic website and marketing materials. These have all been created to provide strong differentiation from their competitors and to provide a powerful set of marketing tools for the sales team.

Key results

  • Aligned the brand image and website with the future commercial priorities.
  • Changed the perception of the business through brand strategy process.
  • Rationalised the proposition and messaging.
  • Repositioned the business to enable them to target new growth markets in different verticals.
  • Provided clear differentiation from competitors, to support growth plan and engage customers.
  • Raised brand awareness and market position.
  • Developed a powerful website to serve as a marketing platform for targeted inbound and outbound sales and marketing activity.
Learn more about the project

We delivered...


  • Market research
  • Competitor analysis
  • Workshops
  • Brand audit
  • Brand strategy
  • Brand positioning
  • Brand architecture
  • Product architecture
  • Digital strategy
  • Key messaging
  • Brand values


  • Brand identity
  • Visual identity
  • Logo design
  • Website UX/UI design
  • Print design


  • Brand guidelines
  • Brand application
  • Website development
  • Asset portal
  • Sales proposals
  • Marketing communications
  • CSR / Industry report
  • Content creation
  • Copywriting
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