Boxtec.

Boxtec provide bespoke market-leading customer engagement solutions, including kiosks and point-of-service products, delivering for clients from retail stores and restaurant chains to operating theatres and factory floors.

Brand strategyBrand identityDigital and technical

"It's a true partnership. Valiant goes the extra mile. They have changed the positioning of our business from being a hardware and service provider to solutions experts in new markets. It's exactly why we've worked with them for over 10 years."

Sales + Marketing Director.

Repositioning global tech experts

Boxtec is a global innovative tech solution provider. They wanted to reposition their business to attract new verticals and to achieve their new commercial targets.

In an ever increasing, price-driven market, Boxtec needed a way to communicate the expertise, benefits and added value they bring to their customers. They appointed Valiant to undertake a strategic review and implement the recommendations.Working in partnership with their team we were able to bring the business to life with a rebrand, new dynamic website and marketing materials. These have all been created to provide strong differentiation from their competitors and to provide a powerful set of marketing tools for the sales team.

Key results

Aligned the brand image and website with the future commercial priorities.
Changed the perception of the business through brand strategy process.
Rationalised the proposition and messaging.
Repositioned the business to enable them to target new growth markets in different verticals.

Provided clear differentiation from competitors, to support growth plan and engage customers.
Raised brand awareness and market position.
Developed a powerful website to serve as a marketing platform for targeted inbound and outbound sales and marketing activity.

Learn more about the project