Amyna.
Amyna has a revolutionary technology that will change the face of cyber security. They wanted branding and positioning to match their potential and ambition – as well as attracting the next level of investment.
"Amyna have developed a best-in-class solution for one of the biggest threats to businesses today and Valiant have captured the quality of this solution and the essence of the business brilliantly."
Strategic Consultant
Brand and positioning to match their potential
As the world of IoT grows, the associated security risks increase. Amyna’s unique innovation is designed to protect governments, utility providers and transport systems – which in turn affect every single one of us.
We were appointed to develop a new brand strategy to align with their commercial goals. This started with the immersive process to define their vision and values as well as shaping a stand-out positioning. With this strong foundation in place we created a sophisticated new visual identity. This reinvention has helped secure the next investment round.
Key results
- Successfully captured and articulated their vision and values. This is powerful for both marketing and attracting the best new talent.
- Created a unique and memorable brand identity to provide a competitive advantage
- Converted a complex technical business description into a clear and compelling value proposition
- Defined strong positioning and humanised the benefits of their technology.
- Delivered impactful IM decks to attract next stage investment.
- Captured their intelligent innovation through our creative approach.
We delivered...
Brand strategy
- Strategy workshops
- Brand audits
- Brand architecture
- Competitor analysis
- Research + insights
- Brand strategy
- Brand positioning
- Vision, mission + values
- Tone of voice
Brand identity
- Brand development
- Brand guidelines
- Logo design
- Print design
- Digital asset design
- Presentation design
Websites
- User experience (UX)
- User interface (UI)
- Campaign landing pages
Campaigns
- Copywriting
- Content creation
- Presentations
- Adverts
- Social media strategy + assets