"Partnering with Valiant has transformed the way we connect with our aerospace and defence audiences. Through targeted product launches and a strategic approach to content, campaigns and digital engagement, they ensure our complex technical solutions are communicated clearly and effectively. They’re more than a marketing partner; they’re a trusted extension of our team."

Mihol Sebbage. Head of Product Strategy

Driving engagement in mission-critical markets

Amphenol Ltd operates at the forefront of the defence and aerospace industry, delivering high-performance interconnect solutions for mission-critical environments. With customers spanning military, commercial aerospace, satellite and industrial sectors, its marketing needed to reflect the same level of precision and engineering excellence as its products.

As a retained marketing partner, we support Amphenol Ltd across brand, digital and campaign activity, delivering a consistent, technically credible presence across all touchpoints. Since the start of our relationship with them we have evolved their brand – within existing defined parameters – to grow greater awareness, increased engagement and higher recognition.

Ongoing marketing & content

As well as major product launches, our retainer relationship delivers:

Technical copywriting and messaging development
Weekly LinkedIn organic content
Targeted email marketing campaigns
Product catalogue and sales support materials
Campaign planning and rollout for new product introductions

This consistent activity ensures Amphenol Ltd remains visible to global engineering audiences and key target accounts.

Product launch campaigns

As part of this ongoing programme, we’ve delivered the launch campaign for many products including, most recently, the WaSP connector. This is an innovative, next-generation interconnect solution engineered for high-performance aerospace and defence applications.

Through a focused digital activation including LinkedIn organic and paid media, email marketing and video-led creative, the campaign successfully engaged design engineers within priority accounts and achieved a 3.96% click-through rate (against an industry average of 0.4%), a strong result for a highly specialised technical audience. This led to 797 landing page visits and 49 downloads creating high value leads.

Key results

Established a consistent and credible digital presence within aerospace and defence markets
Strengthened Amphenol’s positioning as a trusted, innovative interconnect partner
Grown audience engagement and following
Delivered leads from campaigns

Supported multiple product launch campaigns as part of an integrated marketing programme
Maintained weekly engagement with global design engineering audiences
Achieved 4% CTR on paid LinkedIn campaign vs industry average of 0.4%
Increased website visitors, engagement and enquiries

Learn more about the project