Active Flow.

Active Flow are the largest privately owned, independent gas pressure reduction and metering station builders in the UK, and a major contributor to the top four UK gas distribution companies.

Brand strategyBrand identityDigital and technicalCampaigns and communications

"I didn't think we could get everyone aligned on changing how we looked. Valiant aligned us all. The result has brought us opportunities which we don't believe we'd have had before. And that continues to drive the success of the business overall."

Managing Director.

Repositioning to support business growth

AFC, as they were previously known, had a successful business for decades. The name and logo had not been changed since mid 20th Century and no longer represented the business in the digital age. The company appointed Valiant to reposition the business as major players and elevate their sales opportunities, as well as helping them attract the right employees to support business growth.

Based in Hampshire, the company had a brilliant reputation for reliable delivery and expert gas engineering knowledge. However, they needed to influence what larger prospective customers thought of them, to help them secure larger sales contracts.

We undertook a whole brand strategy and identity development process with them. Following this we designed and built a new website to engage their target audiences, communicate a more professional impression and attract the employees needed to support their growth.

Key results

  • New brand identity rolled out across the whole business from signage, uniforms through to website.
  • Repositioned the business helping attract larger RFP tenders.
  • Given key stakeholders more confidence.
  • Capture their value and vision through the branding process.
  • Created improved sales proposal documents to support RFPs.
  • Transformed the company from a dated proposition to contemporary experts.
  • Aligned stakeholders through the new positioning.
  • Built trust with prospective customers and employees.
  • Attracted and engaged existing employees.
  • Delivered all content, photography and video.
Learn more about the project

We delivered...


  • Market research
  • Competitor analysis
  • Workshops
  • Brand audit
  • Brand strategy
  • Brand positioning
  • Brand architecture
  • Digital strategy
  • Key messaging
  • Employee engagement strategy


  • Brand identity
  • Visual identity
  • Website UX/UI design
  • Print design


  • Brand guidelines
  • Brand application
  • Launch materials
  • Website development
  • Marketing communications
  • Employee engagement initiatives
  • Photography
  • Video production
  • Content creation
  • Copywriting
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